Our story

Movement Marketing was born out of legacy — and built for impact.

Founder Madalyn Hawthorn was raised in a family where business was rooted in purpose, integrity, and service. Influenced early by her grandfather and great-uncle—founders of Christian Healthcare Ministries—she learned that business could be both excellent and deeply values-driven.

That foundation led her to earn a Communications degree from The Ohio State University, followed by years of experience managing social media and brand strategy for leading agencies in
Columbus, Ohio.

At 24, Madalyn stepped into entrepreneurship herself, building a successful virtual health and fitness coaching business centered on transformation over transaction.

In 2023, she felt a clear call to return to her roots—using marketing not just as a skill, but as a vehicle for impact.

Today, Movement Marketing partners with purpose-driven leaders, and brands to build real visibility through story, strategy, and integrity. This isn’t just media—it’s movement. It’s legacy-led business, done with intention, excellence, and integrity.