Our story

Movement Marketing was born out of legacy — and built for impact.

For founder Madalyn Hawthorn, business has always been more than just profit margins and a pretty brand. It’s been heritage. It’s been purpose. Raised in a family of tenacious kingdom-minded entrepreneurs, Madalyn’s earliest memories were shaped by the influence of her grandfather, John Hawthorn, and her great-uncle, Bruce Hawthorn — pioneers in the healthcare industry and founders of Christian Healthcare Ministries in 1981.

From childhood, Madalyn wasn't just watching history unfold — she was a part of the family business growing up.

That passion evolved into a Communications degree from The Ohio State University, with a focus in Public Relations and Media Production, followed by years of hands-on experience in the marketing world — managing social media for top-tier agencies in Columbus, Ohio.

But in true entrepreneurial spirit, Madalyn didn’t stop there.

At 24, she took a leap of faith and built a virtual health and fitness coaching business from the ground up. She didn't just sell a program — she changed lives. Her desire was always transformation over transaction. Yet in 2023, as she continued growing personally and professionally, she sensed a divine pivot: it was time to return to her roots.

Marketing and Business had always been a part of her — not just as a skill, but as a calling. What once helped build brands for others would now be used to elevate purpose-driven leaders, ministries, and companies that stand for something more.

And so, Movement Marketing was born — a company grounded in kingdom values, powered by excellence, and led with integrity.

Today, Madalyn leads Movement Marketing with a clear mission: to help leaders build real visibility through story, strategy, and spirit. Because this isn’t just media. It’s movement. It’s legacy. It’s doing business the way it was meant to be done — boldly, righteously, and with people at the center.